And that’s only private customers, excluding rental or dealer test drive models. The Demio is also the first Mazda model to exceed 10,000 registrations in a single month since March 2004.
As expected, the new 13-SKYACTIVE model accounts for the vast majority of sales, since it has been the model of choice for 70% of the orders, surpassing initial projections of 60%.
Mazda's senior managing executive officer in charge of domestic business, Nobuhide Inamoto, said, "Mazda is extremely grateful for the strong support from so many customers who have pushed sales of the facelifted Demio well beyond our sales plan. Mazda's next-generation SKYACTIV TECHNOLOGY is also proving popular and we are confident that it will have a positive impact on our overall sales in Japan."
“Following the Demio, we will continue the rollout of our breakthrough SKYACTIV TECHNOLOGY with the facelifted Mazda Axela (Mazda3) this fall and the all-new Mazda CX-5 next year".
Demio’s customers are mostly single men and women, as well as people over 40 who are downsizing to a smaller, more efficient cars. They cite the reasons for their choice as the Demio’s fuel economy (as low as 3.33 lt/100 or 70.6 mpg in the Japanese driving cycle), its advanced technology and its quiet cabin.

























