Aston Martin Cuts Back Production of Rapide Due to Poor Sales

Seems like the recession isn’t hitting just common people, but is also affecting the market for $200,000-plus supercars. One such example is the Rapide, Aston Martin’s sports sedan, whose sales are falling way off initial expectations.
According to media reports, the British carmaker is cutting back production of the Rapide to 25 cars per week, which translates to 1,250 per year, or 750 less than initial estimates.

Aston Martin to Move Production of Rapide from Austria to the UK

For the past two years, Aston Martin has been manufacturing the Rapide at Magna Steyr’s facilities in Austria, but that’s about to change soon as today, the British automaker announced that it will move production of the four-door sports saloon to the company’s Gaydon headquarters in Warwickshire, UK. The company said the necessary upgrades at its Gaydon headquarters for Rapide will begin immediately with a view to begin production of the Rapide in the second half of 2012. Read more »

2011 World Car Design Award crowned Aston Martin Rapide

Aston Martin Rapide Wins 2011 World Car Design

NEW YORK - In early February 2011 World Car Awards announced a number of car brands that became an award finalist and appropriate notice of the announcement of three finalists will be conducted to coincide with the ongoing event the Geneva Motor Show 2011. The exact date of March 1, 2011 held a press conference by Bridgestone Corporation and the New York International Auto Show at the Geneva Motor Show.

Aston Martin Rapide

Aston Martin RAPIDE was crowned as the World Car Design of the Year 2011 in the mat of New York International Auto Show 2011, Thursday. RAPIDE be best among the 51 candidates including the two main competitors Alfa Romeo Giulietta and the Ferrari 458 Italy.

Aston Martin Rapide